Haven Initiative

Overview

Business Capstone Project aiming to design a social-technical solution for homelessness in Sydney. With a team of interdisciplinary students (law, business, computer science, and design), this project involves a comprehensive solution to addressing homelessness.

My Role

Lead Developer (team of 5)

Timeline

August - November 2024

Achievements

Highest mark in cohort! 🌟

Quick demo

Quick demo

Hero section

Easy onbording

The onboarding is consisted with simple user Information and 3 questions (education, disabilities, work experience) for a tailored app experience such as training and job recommendations

Intuitive Everyday Help

The homepage is integrated with AskIzzy, an already-existing tool that helps vulnerable population access their daily needs, and incorporated Google Maps to help find directions more easily

Free, quality education

The learn page is integrated with SkillsNSW, a free training and education covered by the government with education providers like TAFE, and users receive certificates when they finish a course

Tailored job recommendations

The jobs page is integrated with SEEK, and provides personalised recommendations based on the onboarding answers (age, disability, job experience) and certificates from learn page

Problem Identification

Problem Identification

Initial Research

Approaching homeless individuals can be difficult, as they often feel vulnerable and reluctant to interact with researchers, stemming from past negative experiences or a lack of trust. Hence, we conducted secondary research, critically analysing reputable government reports, academic research, and news articles, based on research quality criteria we developed.

Homelessness is split into six operational groups (ABS, 2023):

  • People living in improvised dwellings, tents, or sleeping out

  • People in supported accommodation for the homeless

  • People staying temporarily with other households

  • People living in boarding houses

  • People in other temporary lodgings

  • People living in severely crowded dwellings

As a result, we found out that there are..

122,494

Homeless individuals in Australia, 2021

122,494

Homeless individuals in Australia, 2021

35,011

Homeless individuals in Sydney, 2021

35,011

Homeless individuals in Sydney, 2021

3,598

Homeless individuals in City of Sydney area, 2023

3,598

Homeless individuals in City of Sydney area, 2023

Understanding Stakeholders

We performed stakeholder mapping to identify key players involved in the ecosystem surrounding homelessness. This laid the groundwork for defining the problem more clearly and developing effective solutions for both homeless individuals and the broader community.

Government

Government

Society

Society

Glide Logo

Private Companies

Glide Logo

Private Companies

Carex Logo

Not-for-profits

Carex Logo

Not-for-profits

Carex Logo

Realtors

Carex Logo

Realtors

Analysing Root Causes

Following our research, we conducted a root cause analysis for some of the key drivers of homelessness, using a fishbone diagram. Two main root causes were a lack of connectivity to technology and lack of employability.

The Hero

After several in-depth meetings with the research team and finding themes, convincing stakeholders on the direction, we started the redesign with a team of 4 designers.

Clear CTA

The lack of a clear action callout was a huge problem in the previous version. This was solved with clear copywriting and visuals.

Interactivity

From research, we found out that our users expect a lot of interactive elements in the site which ended up being a crucial goal.

Empathising with homeless individuals

With such information, we began to empathise with the homeless population by creating a problem scenario where we illustrated the specific challenges he faces daily, such as navigating the complexities of accessing education and employment services.

Problem Scenario

Balun is a 38-year-old man who has been homeless in Sydney for 11 months. After being injured in a construction accident at work, Balun was terminated from his job. With no income to afford the rising costs of housing, he was evicted from his apartment.

He wants to find a new job, but he doesn’t know how he could be employed with his current injury. Balun has tried to search for some support services on his phone, but his connectivity to digital solutions is limited.

Problem Scenario

Balun is a 38-year-old man who has been homeless in Sydney for 11 months. After being injured in a construction accident at work, Balun was terminated from his job. With no income to afford the rising costs of housing, he was evicted from his apartment.

He wants to find a new job, but he doesn’t know how he could be employed with his current injury. Balun has tried to search for some support services on his phone, but his connectivity to digital solutions is limited.

Objective

Objective

Setting Goals and Objectives

We articulated goals with a strong emphasis on Desirability, Feasibility, and Viability.

Validating Objectives: Desirability

We applied the 5W’s framework to outline who the primary users and stakeholders are, what specific needs and barriers they face, where our solution would have the most impact when it should be implemented, and why addressing these issues is critical for social equity. This framework guided our definition of a desirable solution, identifying user pain points such as lack of access to centralised resources and connectivity issues.

Who

  • 35,011 people facing Homelessness in Australia

  • Government

  • Not-for-Profit organisations

  • Companies

  • Broader society

Who

  • 35,011 people facing Homelessness in Australia

  • Government

  • Not-for-Profit organisations

  • Companies

  • Broader society

When

  • After loss of employment

  • hardship (illness, etc)

  • Shortage of affordable housing

  • Family/relationship breakdown or violence occurs

When

  • After loss of employment

  • hardship (illness, etc)

  • Shortage of affordable housing

  • Family/relationship breakdown or violence occurs

Where

  • Focus on Sydney

  • Anywhere; some areas are in higher concentration of homelessness (the city of Sydney)

  • Low socio-economic status areas

Where

  • Focus on Sydney

  • Anywhere; some areas are in higher concentration of homelessness (the city of Sydney)

  • Low socio-economic status areas

What

  • Homelessness includes not having permanent or secure housing, including but not limited to sleeping rough

  • Homeless people can suffer from mental health issues, addiction, relationship instability and often lack access to vital resources such as food, clothing, shelter

  • Stigmatisation where people believe that homeless people are homeless for a reason

  • Homeless women face a greater risk of violence and sexual abuse (Australian Human Rights Commision, n.d.)

What

  • Homelessness includes not having permanent or secure housing, including but not limited to sleeping rough

  • Homeless people can suffer from mental health issues, addiction, relationship instability and often lack access to vital resources such as food, clothing, shelter

  • Stigmatisation where people believe that homeless people are homeless for a reason

  • Homeless women face a greater risk of violence and sexual abuse (Australian Human Rights Commision, n.d.)

Why

  • Unsafe housing environment due to domestic violence, discrimination, or getting kicked out of home

  • Lack of support network for domestic violence victims

  • Financial struggles

  • Housing prices and inflation vastly outpacing wage growth (Gilfillan, 2024)

  • Difficulties finding employment

  • Substance/gambling abuse

  • Not enough support from the government

Why

  • Unsafe housing environment due to domestic violence, discrimination, or getting kicked out of home

  • Lack of support network for domestic violence victims

  • Financial struggles

  • Housing prices and inflation vastly outpacing wage growth (Gilfillan, 2024)

  • Difficulties finding employment

  • Substance/gambling abuse

  • Not enough support from the government

Validating Objectives: Feasibility & Viability

After conducting secondary research, we considered the external environment surrounding homelessness, through the lens of the PESTEL framework. This analysis highlighted key aspects of feasibility and viability: our solution needed to integrate sustainable infrastructure and align with governmental initiatives to ensure long-term support and funding.

Solution Design

Solution Design

Brainstorming

With the problems clearly defined, we synthesised insights from previous research and analysis to create a solution that addresses homelessness. Following multiple brainstorming, we generated two ideas: a phone service and an employment / education app.

Selecting

After conducting further research with current sources, we performed a DFV analysis for both of our proposed ideas to determine which solution we should offer.

Selected Solution

As a result, we determined that the most effective approach would be to combine several components of both ideas.

Digital Equity

Connectivity enhancements, such as Telstra’s free public services, including phone charging stations and Wi-Fi to promote digital equity

Digital Equity

Connectivity enhancements, such as Telstra’s free public services, including phone charging stations and Wi-Fi to promote digital equity

Phone Distribution

Recycled phone distribution to provide homeless individuals with limited access to smartphones and internet services

Phone Distribution

Recycled phone distribution to provide homeless individuals with limited access to smartphones and internet services

Haven APP

Centralisation of services, consolidating resources like AskIzzy, SkillsNSW, and SEEK to facilitate access to jobs, education, and social services

Haven APP

Centralisation of services, consolidating resources like AskIzzy, SkillsNSW, and SEEK to facilitate access to jobs, education, and social services

Prototyping

Prototyping of these components followed an agile approach, incorporating iterative cycles of sketches, wireframes, and mockups. By using agile methodologies and iterative testing, we ensured that the final solution was flexible and responsive to both user needs and technical constraints, particularly given the fast-paced nature of technological development.

User testing

To evaluate our solution we conducted multiple rounds of user testing, including 10 think-aloud, SUS surveys, and interviews. Given the challenges in engaging directly with homeless populations, we conducted tests with non-homeless participants who role-played personas of Balun, our persona. This allowed us to identify usability issues without involving vulnerable users directly, which could have raised ethical concerns.

Here are the top 3 insights we gained through the testings:

It might be difficult for homeless individuals to adapt with the APP if there is no specific information or guidance provided.

It might be difficult for homeless individuals to adapt with the APP if there is no specific information or guidance provided.

There can be a potential challenges regarding to where to charge and how to get connected to network if there is no wifi

There can be a potential challenges regarding to where to charge and how to get connected to network if there is no wifi

The onboarding process of the Haven APP should be less intimidating for the vulnerable population, as they face digital divide.

The onboarding process of the Haven APP should be less intimidating for the vulnerable population, as they face digital divide.

Iterating

Considering these insights, we performed a further secondary research and made following key iterations to improve the usability and accessibility of our solution:

We must create a physical flyer to reach the homeless population and let them know about the phone distribution service.

We must create a physical flyer to reach the homeless population and let them know about the phone distribution service.

We need to design a physical information sheet that describes how to use the Haven APP with ease.

We need to design a physical information sheet that describes how to use the Haven APP with ease.

Homeless individuals can utilise the free phone charging pods in major Sydney train stations and bus stops, which was recently invested by Transport NSW.

Homeless individuals can utilise the free phone charging pods in major Sydney train stations and bus stops, which was recently invested by Transport NSW.

We must create a set of onboarding questions that can help understand the homeless individuals better and use it to tailor their APP experience.

We must create a set of onboarding questions that can help understand the homeless individuals better and use it to tailor their APP experience.

Evaluation

Evaluation

Desirability

Our solution addresses major pain points homeless individuals face in accessing essential resources such as healthcare, food, housing, education, and employment, making it highly desirable from both an individual and societal perspective. The following is a summary of why our revised solution is desirable for different stakeholders, including homeless individuals, social service providers, and government bodies.

Homeless Individuals

Homeless individuals will have easier access to everyday needs, education, job opportunities, and free SIM plans, and a mobile device.

Homeless Individuals

Homeless individuals will have easier access to everyday needs, education, job opportunities, and free SIM plans, and a mobile device.

Companies & NFPs

Simplifying access to resources is crucial for increasing engagement with homeless population and increasing service uptake.

Companies & NFPs

Simplifying access to resources is crucial for increasing engagement with homeless population and increasing service uptake.

Government

The solution aligns with the "Digital First" initiative, which aims to make all public services accessible online by 2025.

Government

The solution aligns with the "Digital First" initiative, which aims to make all public services accessible online by 2025.

Feasibility

The solution is highly feasible because it leverages existing infrastructure and partnerships, minimising the need for large-scale investment or new technologies. Following is a summary of how we ensure feasibility by using well-established programs and partnerships with key stakeholders.

Phone distribution

MobileMuster already collects and refurbishes phones across the country, and our collaboration ensures that upcycled smartphones are distributed to homeless individuals for free.

Phone distribution

MobileMuster already collects and refurbishes phones across the country, and our collaboration ensures that upcycled smartphones are distributed to homeless individuals for free.

Telstra/Transport NSW

Using Telstra’s payphones and Wi-Fi network with Transport NSW’s Power Spot charging stations further enhances the feasibility of the solution.

Telstra/Transport NSW

Using Telstra’s payphones and Wi-Fi network with Transport NSW’s Power Spot charging stations further enhances the feasibility of the solution.

Haven APP Integration

Integrates pre-existing services, such as Ask Izzy, SEEK, and Skills NSW, which significantly reduces the technical burden of building new functionality.

Haven APP Integration

Integrates pre-existing services, such as Ask Izzy, SEEK, and Skills NSW, which significantly reduces the technical burden of building new functionality.

Viability

Our solution is highly viable from financial and operational perspectives as it is strengthened by its reliance on existing systems and its alignment with government and NGO priorities. Following is a summary of why the solution is viable from both cost and sustainability perspectives, as well as stakeholder alignment.

Cost Effectiveness

  • Uses Telstra Wi-Fi and MobileMuster to cut costs

  • Free SIMs reduce connectivity expenses

  • Single app lowers admin load for NGOs

Cost Effectiveness

  • Uses Telstra Wi-Fi and MobileMuster to cut costs

  • Free SIMs reduce connectivity expenses

  • Single app lowers admin load for NGOs

Sustainability

  • Long-term partnerships with Telstra, MobileMuster, and Transport NSW

  • Telstra’s CSR programs provide ongoing support

  • MobileMuster supplies refurbished phones

Sustainability

  • Long-term partnerships with Telstra, MobileMuster, and Transport NSW

  • Telstra’s CSR programs provide ongoing support

  • MobileMuster supplies refurbished phones

Stakeholder Alignment

  • Supports government’s "Digital First" strategy

  • Streamlined delivery benefits NGOs

  • Enhances corporate social responsibility

Stakeholder Alignment

  • Supports government’s "Digital First" strategy

  • Streamlined delivery benefits NGOs

  • Enhances corporate social responsibility

Risk and Mitigations

We created analysed the impact and probability of potential risks regarding our solution, and came up with mitigation strategies for a successful implementation of our solution.

Budget Forecast

We created analysed the impact and probability of potential risks regarding our solution, and came up with mitigation strategies for a successful implementation of our solution.

Personal Reflection

Personal Reflection

What makes Haven Initiative Special?

Multifaceted and empathetic approach

The Haven Initiative stands out for its multifaceted and empathetic approach to solving homelessness. Our solution integrated a mobile application, flyers for phone distribution, and an information sheet detailing how to use the Haven app.

Multifaceted and empathetic approach

The Haven Initiative stands out for its multifaceted and empathetic approach to solving homelessness. Our solution integrated a mobile application, flyers for phone distribution, and an information sheet detailing how to use the Haven app.

Leverages existing resources and infrastructures

This project was not about creating a completely new system but about leveraging existing resources—such as Telstra’s free Wi-Fi hotspots, Transport NSW’s charging stations, and Skills NSW’s educational programs—to provide a sustainable and accessible solution for homeless individuals.

Leverages existing resources and infrastructures

This project was not about creating a completely new system but about leveraging existing resources—such as Telstra’s free Wi-Fi hotspots, Transport NSW’s charging stations, and Skills NSW’s educational programs—to provide a sustainable and accessible solution for homeless individuals.

Long-term support for 'digital divide'

The uniqueness of the Haven Initiative lies in its focus on providing long-term support rather than temporary fixes. It directly addresses a core issue for homeless individuals: access to stability and employment. By combining both digital and physical touch points, the initiative ensures that individuals without reliable internet or a phone can still benefit from the solution. This approach not only supports the homeless but also contributes to digital inclusion, aligning with government initiatives aimed at reducing the digital divide.

Long-term support for 'digital divide'

The uniqueness of the Haven Initiative lies in its focus on providing long-term support rather than temporary fixes. It directly addresses a core issue for homeless individuals: access to stability and employment. By combining both digital and physical touch points, the initiative ensures that individuals without reliable internet or a phone can still benefit from the solution. This approach not only supports the homeless but also contributes to digital inclusion, aligning with government initiatives aimed at reducing the digital divide.

What did I learn through this project?

Interdisciplinary collaboration can bring magic!

Collaboration reinforced the importance of diverse perspectives in refining the project. Input from team members, who are from multiple disciplines including business, law, and engineering ensured that our solution was both feasible and grounded in real-world constraints. Their insights shaped the design and features of the app, helping us balance business goals with user needs.

Interdisciplinary collaboration can bring magic!

Collaboration reinforced the importance of diverse perspectives in refining the project. Input from team members, who are from multiple disciplines including business, law, and engineering ensured that our solution was both feasible and grounded in real-world constraints. Their insights shaped the design and features of the app, helping us balance business goals with user needs.

Desirability, Feasibility, and Viability is the key!

Setting the goal as enhancing desirability, feasibility, and viability guided us to coming up with this realistic yet innovative solution. I learned that focusing on DFV will always help us to approach the project in a holistic and objective manner. From now on, I will make sure to apply the DFV analysis when approaching any project.

Desirability, Feasibility, and Viability is the key!

Setting the goal as enhancing desirability, feasibility, and viability guided us to coming up with this realistic yet innovative solution. I learned that focusing on DFV will always help us to approach the project in a holistic and objective manner. From now on, I will make sure to apply the DFV analysis when approaching any project.

If possible, always utilise existing resources!

Looking back, feedback from our lecturer highlighted the importance of leveraging existing resources rather than creating a standalone solution, prompting a pivotal shift in our approach. This feedback helped us incorporate tools like Telstra’s free Wi-Fi and Skills NSW’s educational programs, aligning our solution with broader government objectives.

If possible, always utilise existing resources!

Looking back, feedback from our lecturer highlighted the importance of leveraging existing resources rather than creating a standalone solution, prompting a pivotal shift in our approach. This feedback helped us incorporate tools like Telstra’s free Wi-Fi and Skills NSW’s educational programs, aligning our solution with broader government objectives.

Thank you for reading!

Other projects you might enjoy even more!

Davin Oh

Sydney, Australia

davinoh0930@gmail.com

+61 402 065 625

Made with lots of 💗 and iced matcha 🍵

Sydney, Australia

davinoh0930@gmail.com

+61 402 065 625