Davin's Portfolio

Mildowon Clip

Overview

Mildowon Clip is a short animation video designed to showcase the future lifestyle of MIldowon residents: Mildowon is a billion dollar luxury residential project in Korea. Given that Mildowon's location is unique, in the forest that outlooks the ocean, it focuses on Korean traditional aesthetics combined with high-end luxury. This clip was created to impress the investors and future residents of Mildowon.

My Role

Animation designer

Timeline

December 2023 - January 2024

Achievements

Presented to 20+ key investors of Mildowon and received highly positive feedback 🌟

Animation Clip

Sound on recommended!

Objective

Context and Objective

Mildowon Clip was created to promote the lifestyle of future Mildowon residents. During my internship at STRX, our team worked on a luxury residence project called Mildowon. We needed a creative medium to showcase the project to investors and potential home buyers. The goal was to help the audience connect with Mildowon on a personal level and envision what it would feel like to live there.

To achieve this, we decided on a short animation video that would emotionally resonate with viewers. I proposed a first-person perspective to foster a deeper connection and suggested using traditional Korean aesthetics and poetic subtitles to emphasise the unique cultural and environmental attributes of Mildowon’s location. These subtitles were written in a Korean traditional poem style, further elevating the animation’s traditional vibrance.

Design Process

Taking Initiative

Although animation wasn’t my area of expertise, I took the initiative to lead this aspect of the project as I was the only team member familiar with After Effects. This role pushed me out of my comfort zone, but I embraced the challenge. When faced with unfamiliar techniques, I researched, experimented, and iterated until I achieved the desired outcome. This hands-on approach not only helped me grow as a designer but also made me particularly proud of the final product.

Conceptualisation

The process began with brainstorming the visual and narrative elements of the animation. Collaborating with in-house art directors and architects, I..

Sketched initial concepts for the visuals.

Proposed a traditional Korean aesthetic to align with Mildowon’s cultural significance.

Crafted a traditional-style poem to be used as subtitles, enhancing the emotional depth of the animation.

Storyboarding and Iteration

Working closely with the art director, we developed a detailed storyboard to structure the animation. Multiple feedback sessions with the top executives were conducted regularly to refine the frames, ensuring that every element aligned with the project’s vision.

Animation and Experimentation

I utilised Procreate, Adobe InDesign, and After Effects to bring the animation to life. Despite my limited experience with animation, I embraced the challenge by..

Researching techniques and experimenting with various effects, including handwriting animations and twinkling stars.

Iteratively refining the animation based on stakeholder input.

Curating soundtracks to complement the visuals and amplify the emotional impact.

Outcome

Love from stakeholders!

The final animation successfully conveyed the essence of Mildowon’s lifestyle, receiving praise from key investors and executives for its cultural authenticity and emotional resonance. The clip helped create a strong emotional connection with the audience, effectively positioning Mildowon as a symbol of luxury, tradition, and community.

Personal Reflection

What Makes Mildowon Clip Special?

Authenticity

By integrating traditional Korean aesthetics and poetry, the animation authentically reflected the unique character of Mildowon. The subtitles, written in a Korean traditional poem style, further enhanced the cultural and emotional depth of the animation.

Authenticity

Innovative Perspective

The first-person viewpoint drew viewers into the narrative, making the experience more personal and immersive.

Innovative Perspective

The first-person viewpoint drew viewers into the narrative, making the experience more personal and immersive.

Emotional Touch

Unlike standard project presentations, the animation prioritised an emotional connection through its narrative, visuals, and soundtrack.

Emotional Touch

Unlike standard project presentations, the animation prioritised an emotional connection through its narrative, visuals, and soundtrack.

What did I learn through this project?

The Importance of Adaptability

Taking on the role of animation designer, a field outside my comfort zone, taught me the value of embracing challenges and learning through experimentation.

The Importance of Adaptability

Taking on the role of animation designer, a field outside my comfort zone, taught me the value of embracing challenges and learning through experimentation.